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Monday, 15 February 2010

'Price more important than brand when choosing a hotel'

AS CONSUMERS continue to seek good value, Superbreak reports that demand for its extensive range of ‘Supersaver Mystery Hotels’ across the UK, Europe and further afield is up 33% in the last 10 months from May 09 – January 10.

With customers booking an unnamed hotel, the figures clearly show that currently, price is just as important as the brand. Currently over 250 offers are on sale in 100 destinations with prices from just £17.50pppn.

Supersaver Mystery Hotels offer great savings on the regular cost of the hotel and simply mean that customers choose a destination and hotel star rating and will be told the name of the hotel on the booking confirmation. A brief idea of the location is given but not the name of the hotel. Deals are available in a wide range of UK destinations including London, on airport hotels around the UK and in many key cities across the world.

Ray Jones, marketing director at Superbreak comments; “In the last eight months we have booked over 36,000 bed nights into our mystery hotels. For many, great value is the key factor when booking and they are not buying on a brand proposition alone. They know which destination they want to visit but are less interested in the hotel itself. We have ensured that customers can choose the star rating of their choice and then leave the rest a mystery until after they have booked.”

Sample deals include:
• Four star Leeds – from £55pppn b/b
• Four star Manchester Airport – from £42.50pppn room only
• Five star London – from £78pppn b/b
• Five star Prague – from £57.50pppn b/b

Based on two sharing and valid until the end of April 2010.

For more information or to book call Superbreak on 0871 222 3055 www.superbreak.com

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